The Rainforest Alliance and UTZ have recently merged in response to the critical challenges facing humanity: deforestation, climate change, systemic poverty, and social inequity. We are combining our respective strengths to build a future in which nature is protected and biodiversity flourishes, where farmers, workers, and communities prosper, and where sustainable land use and responsible business practices are the norm.
We envision a world where people and nature thrive in harmony.
Our mission is to create a world where sustainable farming is the norm. Sustainable farming helps farmers, workers and their families to fulfill their ambitions and contributes to safeguard the world’s resources, now and in the future.
A world where sustainable farming is the norm is a world where: farmers implement good agricultural practices and manage their farms profitably with respect for people and planet; industry invests in and rewards sustainable production, and consumers can enjoy and trust the products they buy
Better farming. Better future
UTZ is committed to creating a better, more sustainable world. We are now the largest program for coffee and cocoa and have certification schemes in other commodities including (herbal) tea, rooibos and hazelnuts. The UTZ certified label features on over 13,000 different products across 130 countries. Companies such as Ikea, Jacobs Douwe Egberts, Lavazza, Tchibo and many others have already recognized that, by sourcing UTZ certified products, they can build the trust of their customers while supporting a better world.
A Cross-Cutting Approach
While we have seen significant improvements for farmers and their workers through certification, we have also seen that some of the problems they face cannot be addressed by this alone. Issues such as child labor, low wages and climate change require a cross-cutting approach. This means that only when UTZ works together with producers, NGOs, governments and buyers, can these issues really be tackled. Building on our experience and reach, we are expanding our work to look at how we can join forces with others to make a lasting impact on these issues, in order to create a better future for everyone.