When you see the UTZ label on a product, this means the company supports sustainable farming by sourcing UTZ or Rainforest Alliance certified cocoa, tea or hazelnuts or UTZ certified coffee.  UTZ certified ingredients are grown by farmers who have been trained to implement better farming practices, with respect for people and the planet. Farmers are regularly audited to ensure they comply with the sustainability standards of the UTZ program.

The labels refer to the coffee, cocoa, tea or hazelnuts in a product, not any additional ingredients such as sugar or milk.

There are several different ways that companies can source UTZ certified ingredients. Find out more here: Traceability Levels

Use the UTZ label on your products

In 2018 the UTZ name or logo appeared on more than 15,000 different products in 130 countries. Do you want to use the UTZ label on your product too? Join us!  

During the process of becoming a member of the UTZ program you can already start designing your packaging. Our online labeling assistant will help you pick the right label and text claim for your product. Read here how your brand can use the UTZ label.

Prefer to use the Rainforest Alliance seal?

That’s possible! In the transition to launching our new Rainforest Alliance 2020 Certification Program, we offer mutual recognition on claim level for our cocoa, tea and hazelnut programs. This means that companies at the end of the supply chain can source Rainforest Alliance Certified™ or UTZ certified ingredients – or a mixture of both – and then use either the Rainforest Alliance Certified seal or UTZ label on pack, in accordance with the labeling rules of the respective program. This allows our partner companies to make decisions on which seal creates the most value for their brand. From July 1 2020, the we will expand full mutual recognition to coffee, vanilla and herbal infusions (including rooibos). For more information read the Q&A , check our mutual recognition guidelines document, or email us at customersuccess@ra.org.

“UTZ Part of the Rainforest Alliance” logo

UTZ Part of the Rainforest Alliance dual logoSince 2018 the UTZ program is part of the Rainforest Alliance. To support companies gradually transition to the new organization and its certification program, we have made a temporary corporate logo available.

This “UTZ Part of the Rainforest Alliance” logo may be used by companies when making a broad or corporate level claim off pack about purchases of UTZ certified materials, e.g. “We work with the Rainforest Alliance to source products from UTZ certified farms” or “We support more sustainable cocoa farming by sourcing UTZ certified cocoa.” It may also be used for off-pack claims about projects with UTZ certified farms. The “UTZ Part of the Rainforest Alliance” logo cannot be used on product packaging.

Please check the guidelines for use. All company communication, using the “UTZ Part of the Rainforest Alliance” logo must be submitted to and approved by the Rainforest Alliance prior to printing or publication, as per the current approval guidelines.

Questions about UTZ labeled end-products

If you have any feedback or (consumer) questions about an UTZ labeled product, please contact the retailer or the manufacturer of this product. The UTZ label on pack makes no claims about the quality of the end-product or its (other) ingredients.