Coffee, one of the most popular drinks in the world, is brewed from the dried, roasted seeds of the coffee cherry. Coffee is produced in more than 50 countries and over 25 million farmers depend on the coffee industry worldwide. More about coffee and all you need to know about it.

Why UTZ certified Coffee?

Today’s consumers are increasingly demanding that their coffee is produced responsibly, with care for people and the environment. This means appropriate and modest use of fertilizers, pesticides, water and energy. It means children of coffee farmers sent to school rather than put to work. Farm workers given decent labor rights, housing and healthcare. And farmers empowered to act as professionals and become better businessmen and women. More about why sustainable coffee is better for the environment. All this, as well as the same good taste, quality and price consumers are used to. Together with key players in the industry, including farmers, roasters and retailers, UTZ is committed to creating a sustainable, viable coffee market. How? Through an efficient certification and traceability program for more responsible coffee production that meets the needs of both producers and markets.

UTZ certification answers two crucial questions: where does the coffee come from, and how was it produced? UTZ certified coffee is traceable from producer to roaster to consumer.


Hundreds of brands of coffee worldwide, including Jacobs Douwe Egberts, Lavazza, Tchibo, Folgers and Paulig are buying coffee compliant with the UTZ standard, and the list continues to grow rapidly as both farmers and companies recognize the benefits and decide to join us. More about the coffee program growth in reach and market uptake.

Choose UTZ certified products

Over 176 billion cups of UTZ certified coffee have been enjoyed since 2002 in 88 countries worldwide. Read more about the labels you’ll find on UTZ certified coffee products.

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In January 2018, UTZ merged with the Rainforest Alliance.

 What changes and by when?

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