A cup of coffee with...

Josep Novell from Cafés Novell: “The consumer buys coffee because of its quality. If it’s certified, that’s a bonus.”

Josep Novell is CEO of Cafés Novell, a Spanish coffee roaster renowned for innovation. In 2002 the company became Spain’s first UTZ certified brand. We sat down with Josep to chat about the transition and lessons learned. “It’s difficult to explain the topic, but we have an opportunity to differentiate ourselves here in Spain.”

Voices from the field

“We cannot leave farmers to walk alone”

Agung Widi, from Kalimajari, a civil society organization working with cocoa farmers and Kerta Semaya Samaniya cocoa cooperative in Jembrana, Indonesia, explains how certification helped them become one of the top 50 cocoa producers in the world.

Certification: cost or investment?

A 2017 study on market potential for certified coffee in Belgium reveals that 3rd party certification could become the norm if large roasters would commit to sustainable sourcing. It also shows that certification schemes should collaborate to help change the perception of certification from a cost to an investment for companies.

The UTZ-Rainforest Alliance merger; a sustainability homecoming

Ria Stout, Chief Regional Officer of the new Rainforest Alliance, wrote UTZ’s first certification standard. She has dedicated her life to both organizations, which are now joining forces to amplify and accelerate sustainability transformation around the world. She sheds her light on the exciting journey.

An auspicious beginning

January 2018 marks an auspicious beginning for the Rainforest Alliance and UTZ, which have just formally merged into a new organization. Han de Groot, the CEO of the new Rainforest Alliance and the former executive director of UTZ, reflects on the shared vision that brought the two organizations together.

   
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