What is the impact of sourcing sustainably and the UTZ program? It’s a question that we (and probably you too) often get asked. Of course, we could list hundreds of benefits! But we like to keep things simple. Below we summarize the impact of UTZ focusing on the 3Ps – people, planet, profit.

The 3Ps provide a great framework for talking about sustainability. Why? Because they demonstrate the importance of taking a holistic approach, balancing social, environmental and economic considerations. You can use the 3Ps to explain why you have chosen to work with UTZ and to show your employees or customers why sustainable sourcing matters.


UTZ farms are better and safer places to live and work, where human rights must be respected. Farmers are required to provide decent housing for workers, and access to clean drinking water, sanitation and healthcare. On an UTZ farm, the right protective clothing must always be worn when working with chemicals. UTZ promotes gender equality and non-discrimination. Child labor is prohibited and UTZ farms work towards a living wage for workers.


UTZ farmers use land, water and energy carefully, protecting natural resources. They help to protect the planet by using fewer artificial fertilizers and pesticides, preventing pollution and carefully managing waste. UTZ farmers learn to safeguard forested and protected areas. They are trained to use climate-friendly farming techniques and to adapt to the effects of a changing climate.


UTZ farming methods result in better quality crops and higher yields – with lower costs. Farmers can negotiate a better price for their products. Better prices with lower costs mean higher profits; and higher profits mean a better quality of life and more opportunity to invest for the long term. That’s good for farmers, their families and their communities.

What next?

Feel free to use the text of this article or our People, Planet, Profit infographic  in your own communications to help explain to customers, consumers and colleagues how sourcing UTZ products makes a difference.

Got a question – get in touch! Or you can read more about how to simply explain UTZ in 9 icons.