The greatest challenge to the consumer today is choice. There are far too many choices available but still far too little information that they feel they can trust. Your customers need help to sort through all the marketing messages they are bombarded with on a daily basis so they can make the decisions that are right for their families.
Trusting your brand
Studies have repeatedly shown that today’s consumers are brand-driven, not label-driven. So they want to be able to leave it up to you to make the best possible choices for them.
Your customers read the news and are well aware of the issues: fair compensation for farm workers, climate change, pesticides, waste, destruction of the rainforest, environmental impact, etc. The list goes on and on and they are looking for a solution to the building sense of angst and confusion. Your customer expects you to do the ‘heavy lifting’; do the research and source the sustainable ingredients for them so they can trust that you are looking out for their best interest all the time.
Securing your supply
That’s where we at UTZ come in. Everyone wants to feel good about what they are eating and that their choices are smart, informed, healthy and even helpful. How can you make this easy for them? Simple. By choosing UTZ certified coffee, cocoa or tea for your products. Then your customers know that these products have been sustainably sourced.
And as a brand or manufacturer, you will know that sustainable sourcing means, among other things, that you are helping to secure your future supply so your customers can continue enjoying their favorite products. UTZ is a long-term strategy in which you can feel confident. It is an investment in the future of your industry.
Who can they believe?
Consider UTZ as the mark of integrity: it shows your customers that their favorite brand is taking responsibility and deserving of their trust and loyalty.
At a time when many companies are under scrutiny for their social and environmental performance, UTZ is your safety net, providing the assurance that you are doing the right thing and ultimately strengthening your reputation in the long run.
Choose UTZ as your brand endorser when telling your sustainability story and show them that you care.
Choose UTZ as your brand endorser when telling your sustainability story and show them that you care. Then they can be loyal to your brand because they feel good about it and themselves. And in the end, it all comes down to feeling good about the choices you make.
Want to know more about how UTZ can add value to your brand? Get in touch!