When you partner with UTZ, there’s a lot you can be doing to tell your sustainability story. In our three step guide, we explain how the UTZ wheel helps you pinpoint your company’s unique sustainability angle and how you can make use of our resources to add weight to your story and strengthen your messaging.
Continue readingThe UTZ resource library: free marketing & communication materials for you to use
Sometimes you need an extra visual or resource to help highlight your company’s commitment to sustainable sourcing. But did you know UTZ has a whole library that can help with that? Learn about the marketing and communications materials available in the UTZ resource library that can help bring your CSR message alive.
The secrets behind Nestlé’s successful consumer sustainability campaign
Nestlé UK is the first major confectionery company to source 100% certified sustainable cocoa in the UK and Ireland. We spoke to Stephanie Scales, Brand Manager: KITKAT and Biscuits, about their recent consumer campaign and how being targeted and brand relevant is key to success.
With Ping Huang, a new UTZ certified single-origin coffee range hits Chinese shelves
Taiwanese coffee roaster, Ping Huang, launches their first line of UTZ certified coffee in China. Ping Huang has been roasting coffee for more than 25 years and is increasing their focus on sustainability.
Building on history: Reber’s iconic Mozart-Kugeln legacy made more sustainable
Reber is a leading German confectionery company that has been making their famous Mozart-Kugeln chocolates for over 150 years. As sustainability grows in importance, Reber is taking their role in setting market standards seriously by sourcing UTZ cocoa. Read how a commitment to innovation and quality can continue over time.
“Inventive and positive messaging is key.” Talking sustainability at NOMU
NOMU, the premium food company from South Africa, sources 100% sustainable cocoa for its products. Paul Raphaely, NOMU’s director explains why inventive and positive messaging is all important in their communication mix. “We just need to keep finding new ways to make sustainability engaging and interesting.”
From cherry to cup – telling the story behind IKEA’s sustainable coffee
PÅTÅR, IKEA’s coffee range is now UTZ certified and organic. We spoke to Vera Mertes and Ulrika Hvistendahl from IKEA to find out how a trip to Peru inspired a communications campaign telling the story of IKEA coffee from cherry to cup.
IKEA goes all in with new UTZ and EU Organic certified coffee range
IKEA is taking the next step in sustainable food. With the launch of PÅTÅR, the IKEA coffee range sold in their Swedish Food Market is now both UTZ and EU Organic certified.
The gift of sustainability: a collaboration between Tastemakers, Makro, and Royal Buisman
The Christmas season is often marked by the arrival of gift boxes to your desk. Sustainability is not typically top of mind when it comes to gift box assortments, but the Dutch company, Tastemakers, is changing that. In their latest collaboration for Makro, their assortment includes UTZ labeled Royal Buisman coffee.
Marketing sustainability: how do you tell your story?
Sustainability means different things to different people and there are many ways to tell your story. But it’s easier than you think. Whether you work in retail or food service, coffee, cocoa or tea, UTZ has a wealth of materials and inspirational examples to support your sustainability communication. Find out yourself!