Welcome to
the Better Business Hub

The Better Business Hub is your knowledge platform on the ins and outs of UTZ certification and the impact in origin.

Find answers to FAQs and farmer stories about the benefits and challenges of implementing sustainable farming.

A cup of coffee with…

Daniel Katz, Rainforest Alliance: “Sustainable transformation must be driven by industry leadership and consumer demand”

Daniel Katz, founder and chairman of the board of the Rainforest Alliance, explains how the planned merger with UTZ will be a major step forward for sustainability. “We will have the capacity to integrate our comprehensive vision of sustainability into the supply chains of some of the world’s largest and best-known brands.”

How UTZ empowers farmers to grow better crops

Highlighting the true benefits of the UTZ program starts with understanding one of our basic principles — better crop. We go over how better farming methods actually help farmers grow better crops and share impact materials that back up our claims.

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