Welcome to
the Better Business Hub

The Better Business Hub is your knowledge platform on the ins and outs of UTZ certification and the impact in origin.

Find answers to FAQs and farmer stories about the benefits and challenges of implementing sustainable farming.

The UTZ-Rainforest Alliance merger; a sustainability homecoming

Ria Stout, Chief Regional Officer of the new Rainforest Alliance, wrote UTZ’s first certification standard. She has dedicated her life to both organizations, which are now joining forces to amplify and accelerate sustainability transformation around the world. She sheds her light on the exciting journey.

An auspicious beginning

January 2018 marks an auspicious beginning for the Rainforest Alliance and UTZ, which have just formally merged into a new organization. Han de Groot, the CEO of the new Rainforest Alliance and the former executive director of UTZ, reflects on the shared vision that brought the two organizations together.

The new Rainforest Alliance: an update

In January 2018, UTZ merged with the Rainforest Alliance. We are joining forces because we know that together we can have a greater impact, and be a better partner to our many stakeholders. As the new Rainforest Alliance we are now working hard to build our new organization. Read on for an update on where we are now.

 
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