The launch of Perugina Nero products with the UTZ label in 2016 is one step further on Nestlé’s path towards sustainable cocoa in Italy. We talked to Federico Giorgio Marrano, Confectionery Marketing Manager at Nestlé Italy about the launch and what it means for them.
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Federico Giorgio Marrano from Nestlé Italy: “Sustainability is becoming one of the load-bearing values for all consumers.”
The launch of Perugina Nero products with the UTZ label in 2016 is one step further on Nestlé’s path towards sustainable cocoa in Italy. We talked to Federico Giorgio Marrano, Confectionery Marketing Manager at Nestlé Italy about the launch and what it means for them.
3 steps to find the perfect angle for your sustainability story
When you partner with UTZ, there’s a lot you can be doing to tell your sustainability story. In our three step guide, we explain how the UTZ wheel helps you pinpoint your company’s unique sustainability angle and how you can make use of our resources to add weight to your story and strengthen your messaging.
The UTZ program easily explained in 9 icons
Don’t know how to quickly explain the UTZ program to colleagues or consumers? It’s now easier than ever! The UTZ wheel breaks down the UTZ program in one bold graphic and nine bite-sized videos.
The UTZ resource library: free marketing & communication materials for you to use
Sometimes you need an extra visual or resource to help highlight your company’s commitment to sustainable sourcing. But did you know UTZ has a whole library that can help with that? Learn about the marketing and communications materials available in the UTZ resource library that can help bring your CSR message alive.
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Simone Favero from Julius Meinl: “UTZ certification ensures a competitive advantage”
Sustainability is more than just a word at Julius Meinl Group. It forms a fundamental part of how they work. For them, sustainability means premium quality and best service. We talked to Simone Favero, Brand Ambassador at Julius Meinl Italy about bringing sustainable coffee to the Italian market.
The secrets behind Nestlé’s successful consumer sustainability campaign
Nestlé UK is the first major confectionery company to source 100% certified sustainable cocoa in the UK and Ireland. We spoke to Stephanie Scales, Brand Manager: KITKAT and Biscuits, about their recent consumer campaign and how being targeted and brand relevant is key to success.
[Infographic] Powerful impact facts made visual
Communicating the impacts of sustainability is one of the most important – and difficult -aspects of moving a company’s sustainability mission ahead. That’s where our new impact facts can help. They are graphic highlights of UTZ achievements you can use to tell your sustainability story.
With Ping Huang, a new UTZ certified single-origin coffee range hits Chinese shelves
Taiwanese coffee roaster, Ping Huang, launches their first line of UTZ certified coffee in China. Ping Huang has been roasting coffee for more than 25 years and is increasing their focus on sustainability.
Building on history: Reber’s iconic Mozart-Kugeln legacy made more sustainable
Reber is a leading German confectionery company that has been making their famous Mozart-Kugeln chocolates for over 150 years. As sustainability grows in importance, Reber is taking their role in setting market standards seriously by sourcing UTZ cocoa. Read how a commitment to innovation and quality can continue over time.
“Inventive and positive messaging is key.” Talking sustainability at NOMU
NOMU, the premium food company from South Africa, sources 100% sustainable cocoa for its products. Paul Raphaely, NOMU’s director explains why inventive and positive messaging is all important in their communication mix. “We just need to keep finding new ways to make sustainability engaging and interesting.”