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The Better Business Hub is your knowledge platform for market insights and inspiration for sustainability communication.

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A cup of coffee with...

Josep Novell from Cafés Novell: “The consumer buys coffee because of its quality. If it’s certified, that’s a bonus.”

Josep Novell is CEO of Cafés Novell, a Spanish coffee roaster renowned for innovation. In 2002 the company became Spain’s first UTZ certified brand. We sat down with Josep to chat about the transition and lessons learned. “It’s difficult to explain the topic, but we have an opportunity to differentiate ourselves here in Spain.”

An auspicious beginning

January 2018 marks an auspicious beginning for the Rainforest Alliance and UTZ, which have just formally merged into a new organization. Han de Groot, the CEO of the new Rainforest Alliance and the former executive director of UTZ, reflects on the shared vision that brought the two organizations together.

UTZ and the Rainforest Alliance announce merger

UTZ and the Rainforest Alliance have announced their intention to merge. As a truly global organization, we will have a greater reach and stronger voice, creating even more impact for farmers, communities, and our planet. And a greater ability to provide you with better services and solutions to your challenges.

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