Josep Novell is CEO of Cafés Novell, a Spanish coffee roaster renowned for innovation. In 2002 the company became Spain’s first UTZ certified brand. We sat down with Josep to chat about the transition and lessons learned. “It’s difficult to explain the topic, but we have an opportunity to differentiate ourselves here in Spain.”
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the Better Business Hub
The Better Business Hub is your knowledge platform for market insights and inspiration for sustainability communication.
Find case studies from our customers, tools and ideas to explain your choice for sustainable sourcing.
A cup of coffee with...
Josep Novell from Cafés Novell: “The consumer buys coffee because of its quality. If it’s certified, that’s a bonus.”
Josep Novell is CEO of Cafés Novell, a Spanish coffee roaster renowned for innovation. In 2002 the company became Spain’s first UTZ certified brand. We sat down with Josep to chat about the transition and lessons learned. “It’s difficult to explain the topic, but we have an opportunity to differentiate ourselves here in Spain.”
An auspicious beginning
January 2018 marks an auspicious beginning for the Rainforest Alliance and UTZ, which have just formally merged into a new organization. Han de Groot, the CEO of the new Rainforest Alliance and the former executive director of UTZ, reflects on the shared vision that brought the two organizations together.
Trust is down, expectations are up: why there is a great opportunity for you
Trust is down. Expectations are up. According to a recent global study by BBMG and GlobeScan, for the first time since 2009, more consumers say they have punished companies for their behavior rather than rewarded them.
“This is just the beginning.” Celebrating 15 years of UTZ
“15 years ago, it was an inspiration for us to go through difficult times and see the light at the end of the tunnel. UTZ made us stronger, and connected to the world. Now it’s a critical mass that’s taking over, and it’s inspirational.” Reflections of the first UTZ coffee farmer in Colombia as we celebrate 15 years of UTZ.
Voices from the Field
Giving women opportunities to succeed in Peru and Ecuador
Meet Patricia Quijandría Díaz, UTZ country rep for Peru and Ecuador. We caught up with Patricia to chat coffee, cocoa and gender equality.
[Infographic] People, planet, profit – an easy way to communicate the benefits of sustainable sourcing
People, planet, profit – the 3Ps are a great way to explain the benefits of sustainable sourcing. Now we’re making things even clearer with a new infographic you can use in your communications.
5 burning questions about the UTZ- Rainforest Alliance merger
Early June 2017 UTZ and the Rainforest Alliance announced to merge. One stronger organization to maximize impact around the world. What does this mean for your business? We can imagine you have plenty of questions you want to ask. Here are the answers to 5 burning questions.
UTZ and the Rainforest Alliance announce merger
UTZ and the Rainforest Alliance have announced their intention to merge. As a truly global organization, we will have a greater reach and stronger voice, creating even more impact for farmers, communities, and our planet. And a greater ability to provide you with better services and solutions to your challenges.
People, planet profit – how to summarize the impact of sustainable sourcing
Ever needed to summarize the impact of your sustainable sourcing strategy or why you’ve chosen to work with UTZ? Make it as simple as People, Planet, Profit.
A cup of coffee with...
Federico Giorgio Marrano from Nestlé Italy: “Sustainability is becoming one of the load-bearing values for all consumers.”
The launch of Perugina Nero products with the UTZ label in 2016 is one step further on Nestlé’s path towards sustainable cocoa in Italy. We talked to Federico Giorgio Marrano, Confectionery Marketing Manager at Nestlé Italy about the launch and what it means for them.
