January 2018 marks an auspicious beginning for the Rainforest Alliance and UTZ, which have just formally merged into a new organization. Han de Groot, the CEO of the new Rainforest Alliance and the former executive director of UTZ, reflects on the shared vision that brought the two organizations together.
Blogs by Han
UTZ’s mission is to make sustainable farming the norm. Are we on the way to reaching that goal? Is certification enough or do we need to do more to make it a reality? Our Chief Executive Officer, Han de Groot, tells us more.
What does it mean when a product carries more than one label? Does the extra label add value? Does it hurt your brand? Find out why some products carry more than one label and why, in most cases, we think it may not be the best idea.
Poverty is widespread amongst cocoa farmers, a hurting reality I witnessed during my last trip to Ivory Coast. The larger part of the sector consists of smallholder farmers who struggle to make a living from their mostly unproductive plots. This has led to farmers abandoning cocoa farms and focusing on rubber or palm oil instead, […]