Chief Executive Officer

As Executive Director, Han de Groot leads UTZ’s global strategy. With a strong vision and passion for sustainability, he has overseen the growth of UTZ to become the world’s largest certification program for coffee and cocoa. Han has dedicated his career to sustainable development. After studying economics at the University of Wageningen, he worked for more than 12 years at Oxfam Novib, eventually leading the organization’s work in Eastern and Southern Africa. In 1998 Han joined the Dutch government, where he worked for many years in the departments including the Ministry of Agriculture, Nature and Food Quality.

Blogs by Han

An auspicious beginning

January 2018 marks an auspicious beginning for the Rainforest Alliance and UTZ, which have just formally merged into a new organization. Han de Groot, the CEO of the new Rainforest Alliance and the former executive director of UTZ, reflects on the shared vision that brought the two organizations together.

Han de Groot
Your questions answered

Are two labels on a product better than one?

What does it mean when a product carries more than one label? Does the extra label add value? Does it hurt your brand? Find out why some products carry more than one label and why, in most cases, we think it may not be the best idea.

Han de Groot
Your questions answered

How can UTZ address poverty in cocoa farming?

Poverty is widespread amongst cocoa farmers, a hurting reality I witnessed during my last trip to Ivory Coast. The larger part of the sector consists of smallholder farmers who struggle to make a living from their mostly unproductive plots. This has led to farmers abandoning cocoa farms and focusing on rubber or palm oil instead, […] uses cookies
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